黑松沙士睽違 70 年品牌重塑！Local Remote 操刀國民飲料全新包裝、字體、Logo 等 4 大設計亮點
伴無數台灣人成長的國民飲料「黑松沙士」與「黑松汽水」，正式公開全新品牌識別與包裝設計。本次品牌重塑由創意團隊 Local Remote 操刀，以撕掉標籤為核心策略，在保留大眾情感記憶的同時，將台式傳統符號轉譯為當代設計語言，讓這個走過七十多年的國民品牌，正式邁向全新的美學里程碑。 黑松70年品牌重塑，3款沙士、1款汽水新裝登場！從字體、色彩到標誌性圖騰，一篇解析「老台灣記憶」的當代美學變奏
在不抹滅大眾情感記憶的前提下，打破老字號既定框架，巧妙轉譯傳統台式符號為現代設計語彙，揭示兩款走過逾70載的經典飲品，正式邁向下一個70年里程碑。 經典再進化！Local Remote 操刀70年黑松沙士品牌與包裝重塑，打造當代台味新美學
黑松沙士攜手設計團隊 Local Remote 展開品牌重塑，在傳承集體記憶與創新間取得完美平衡。全新包裝極簡化紅褐色調，字標承接隸書寫法並融合幾何切角，提升數位時代辨識度。全系列即日起於各大通路陸續換裝，邀大眾感受升級版台味美學。 La Vie專訪：從釐清定義、前期調研到提案策略，設計如何幫品牌走得更遠？
Branding到底在做什麼？花這麼多錢重新設計Logo，改這麼一點誰看得出來？CI、VI等於Branding嗎？關於品牌的視覺，總是社群上容易引爆的話題。
面對這個話題與難題拉滿的議題，La Vie邀請設計師聶永真、何婉君、劉書堯（Brian），從自身經驗出發，分享Branding的眉角與見解。 Local Local改裝回歸，打造台北少見清邁街邊茶室！
過去以白日咖啡派對打響名號的「Local Local中山」，如今卸下派對色彩，轉身成為帶著清邁慢活氣息的街邊茶室。 定義新世代家庭美學語境：深耕台灣市場 30 年的母嬰領航品牌，在當代市場中綻放「新生」
如何讓深耕台灣 30 年的母嬰品牌，在當代市場迎來「新生」？
BabyCity 娃娃城長年擁有高市佔與高度信任，但隨著消費習慣改變與少子化加劇，既有品牌系統已難回應新世代父母需求，也讓成長逐漸趨緩。
歷時三年的品牌重塑，我們在保留「陪伴」核心之下，以三個關鍵行動，協助 BabyCity 從傳統零售通路，轉型為更具數位適應力與當代溫度的品牌。
How can a baby brand with 30 years of deep roots in Taiwan embrace a new beginning in today’s market?
For decades, BabyCity has earned strong market leadership and trust among parents. But as consumer behaviors shift and declining birth rates reshape the landscape, its existing brand system could no longer fully connect with a new generation of parents.
Over a three-year rebranding journey, we preserved BabyCity’s core value of “companionship” while making three key moves—transforming it from a traditional retail chain into a contemporary brand with both digital adaptability and human warmth. Local Remote重整小品雅廚隸書字體，為老字號清粥小菜注入現代感
在視覺系統的延伸上，我們提取了「品」字標誌性的三個方形元素，將其轉化為空間與平面視覺的基礎邏輯，讓原本散落的記憶點能透過這三個方塊產生連結，在各種媒介上更有秩序地展開。
一室暖燈，品深夜台北的雅；三方格物，敘寫老字號新味。
Moving beyond its original generic Clerical script, we reconstructed the logotype with a refined skeletal framework—balancing traditional calligraphic elegance with contemporary precision. At the core is the character 「品」, deconstructed into three modular squares. This geometric logic becomes a unifying device, extending seamlessly across spatial and graphic applications. 首款「MIT 歐文字體」正式登上 Google Fonts. The first “Made in Taiwan” Latin typefaces to be featured on Google Fonts!
四年前，當台灣太空中心（TASA）啟動品牌重塑計畫時，Local Remote 提出了一個核心提問：「太空」在視覺上應該是什麼樣的面貌？ 這份思考最終催生了兩款性格迥異、卻又相輔相成的專屬字體 —— TASA Orbitor 與 TASA Explorer。
Four years ago, we partnered with the Taiwan Space Agency (TASA) to create Taiwan’s first brand-exclusive Latin typefaces, TASA Orbiter and TASA Explorer. Our original intention was to bring Taiwan’s space achievements to the global stage through design. 從品牌策略 到 清醒｜社交場域 的實踐 From Brand Strategy to the Practice of Sober Social Experiment
Local Local：清醒社交實驗場
文字/廖淑鳳 攝影/林家賢
當 Local Remote 邁入第三年時，創辦人 Brian 開始思考另一條更長遠的路：「我不想到 35 歲還只做創意總監。」於是生活餐飲品牌 Local Local 誕生，為品牌開出一條從設計走向場域經營的第二軸線，也是自然生成的文化現場，正回應了年輕世代的社交提案。
從 2023 年以商業輕食為主的新店據點起步，到中山區結合「coffee raves」潮流派對文化與早午餐咖啡的日常型場域，再到 2025 年 12 月開幕、橫跨日夜的 Local Local Park，結合亞洲與異國風味的料理、音樂表演與社交場景的日咖夜酒聚場，Local Local 形塑出從城市日常走向複合生活聚落的完整樣貌，彷彿替這個品牌畫出一張城市的「生活地誌」，即興而在地。
這樣的感知，逐漸形塑他對品牌與城市場域的理解，不是再製熱鬧，而是創造能被身體與情緒共同經驗的社交地。在 Brian 的觀察裡，這種清醒是重新選擇社交的方式，正反映了這一代人的生活轉向：一來是養生意識抬頭，不再依賴高度酒精刺激，卻依然渴望音樂、節奏與相遇的可能；二來是想要新的場景，認識新的人，「場景很重要，」Brian 補充，「你在哪裡認識一個人，就會定義你們用什麼樣的關係開始。」
完整文章 收錄在 AAA城市藝術生活誌 Vol.09
Local Local：A Sober Social Experiment
Born from a shift in perspective, Local Remote expands from design into a new axis of spatial and cultural curation—responding to the evolving social needs of a new generation.
Since 2023, the brand has scaled from light F&B concepts to immersive, hybrid spaces—from coffee rave-infused café culture in Zhongshan to the launch of Local Local Park (Dec 2025), a day-to-night destination blending food, music, and social energy.
Today, Local Local is building more than venues—
it is shaping a new urban lifestyle ecosystem:
fluid, experiential, and deeply rooted in the everyday.
This evolving awareness reshapes how he sees brands and urban spaces—not as places to recreate hype, but as environments for shared physical and emotional experiences. Brian notes a shift in how this generation socializes: prioritizing wellness over heavy drinking while still seeking music, rhythm, and connection, and valuing new settings to meet new people. “Where you meet someone shapes how the relationship begins,” he adds.
Full Article in AAA Magazine Vol.09 The Whimsical-Tales of the City Super Local Doe：Local Local Park x Studio Doe
當風格不再只是穿在身上的選擇，而是一種持續發生於日常之中的感受，風格咖啡空間 Local Local攜手質感時尚品牌Studio Doe ，以「在地日常」為題，於本季推出全新聯名企劃「Super Local Doe」。
When style is no longer just something you wear, but a feeling that unfolds continuously in everyday life, Local Local Park collaborated with fashion brand Studio Doe, presenting out latest seasonal collaboration, “Super Local Doe.” Vacanza Crush! Brand Identity Design
還記得吃下第一口甜點時，心臟爆擊的瞬間嗎？
Local Remote 為 Vacanza 與 Ruby’s 攜手打造的全新概念店「Vacanza Crush！」試圖定義那份「一瞬傾心」的悸動。我們將這份情緒化為俐落且富有速度感的斜體字標，透過整體向右上方傾斜的張力，精準捕捉了被情感推動、驚艷瞬間的動能，隱喻著心跳加速時的節奏。
Remember that ”heart-strike“ when you take the first bite of a perfect dessert?
For Vacanza Crush!—a collaborative concept store by Vacanza and Ruby’s—we wanted to capture the anatomy of an ”instant.“ Our goal was to take those fleeting, high-frequency moments of daily life and translate them into a visual experience that can be felt, shared, and collected. Local Local x Stand up plz BBQ brunch collaboration!
Local Local Zhongshan Brunch collaborated with Korean BBQ " Stand up plz BBQ 新村站著吃烤肉 " on January 29th to launch a crossover project called "Super Bowl of Food": featuring four dishes: Super Bowl, BBQ with Sauerkraut, Breakfast Platter, and Appetizer Platter. A daytime party will be held on February 7th , inviting everyone to come to Local Local Zhongshan for BBQ and enjoy a slightly different brunch experience. Local Local Park opens in Da'an!
Following its opening in Zhongshan last April, the lifestyle brand Local Local has opened a new location on Xinyi Road in December. Taking inspiration from the tree-lined boulevard of Da'an District and incorporating a "park" concept, the new location, "Local Local Park," offers a diverse selection of Southeast Asian cuisine and all-day dining with wine. Hi all! Greetings from LR all!!!
Following its new locations in Xindian and Zhongshan, Local Local Park is officially opening its doors at Xinyi and Anhe districts.
With "park" as its core concept, this isn't just a cafe where you can sit for a bit; it's an urban gathering place where you can stay from morning till night. Coffee Raves is ON THE TREND
Coffee Raves is blossoming in Taiwan under another synonym, "daytime coffee party," with "Local Local Zhongshan," which opened in April 2025, being the most representative venue. When creativity and madness coexist-Interview Local Remote by Shopping Design!
Exploring the unknown is like walking a tightrope—an interview with the next-generation design team Local Remote when creativity and madness coexist. Local Local, Make It Local!
Today, Local Remote unveiled our own lifestyle F&B brand, Local Local, the newest hotspot in town—soon to become the heart and soul of Xindian. Come have a picnic with Local Local Park!
We build a city playground
where connection becomes culture.
Anything could happen here.
Find your moment, make it local. Lazy Racoon at a Lazy Booth on a Lazy Weekend
So, it's the weekend! The weather's probably going to be great, and we bet you haven't made any plans yet, right? Hop down to Huashan Creative Park to meet our new team member, Lazy Raccoon. 
