小品雅廚市府店開幕,40年Logo悄悄「微整形」!Local Remote重整隸書字體,為老字號清粥小菜注入現代感
台北資深饕客的宵夜清單裡,一定有一格是留給「小品雅廚」。
在視覺系統的延伸上,我們提取了「品」字標誌性的三個方形元素,將其轉化為空間與平面視覺的基礎邏輯,讓原本散落的記憶點能透過這三個方塊產生連結,在各種媒介上更有秩序地展開。而新的紫色象徵著深夜與黎明交界時的顏色,順應著時序,介於冷暖之間,呼應小品雅廚家常菜裡的溫度、專業與堅持。
一室暖燈,品深夜台北的雅;三方格物,敘寫老字號新味。
We reimagined brand identity through a system-driven design approach.
Moving beyond its original generic Clerical script, we reconstructed the logotype with a refined skeletal framework—balancing traditional calligraphic elegance with contemporary precision. At the core is the character 「品」, deconstructed into three modular squares. This geometric logic becomes a unifying device, extending seamlessly across spatial and graphic applications.
The system is anchored by a deep twilight purple, positioned between warm and cool tones, reinforcing the brand’s duality of comfort and discipline.
A typographic and geometric system that translates heritage into a cohesive, modern visual language. 從台灣太空任務到全球開源:Local Remote 打造首款「MIT 歐文字體」正式登上 Google Fonts. The first “Made in Taiwan” Latin typefaces to be featured on Google Fonts!
四年前,當台灣太空中心(TASA)啟動品牌重塑計畫時,創意機構 Local Remote 提出了一個核心提問:「太空」在視覺上應該是什麼樣的面貌? 是冷峻的精密儀器,還是對未知的浪漫投射?
這份思考最終催生了兩款性格迥異、卻又相輔相成的專屬字體 —— TASA Orbitor 與 TASA Explorer。今日,這項計畫迎來了具備里程碑意義的轉向:它們正式成為第一款「台灣製造(Made in Taiwan)」並登上 Google Fonts 的歐文字體,將台灣的設計力與太空視野,開放給全球數以億計的使用者共享。
Four years ago, we partnered with the Taiwan Space Agency (TASA) to create Taiwan’s first brand-exclusive Latin typefaces, TASA Orbiter and TASA Explorer. Our original intention was to bring Taiwan’s space achievements to the global stage through design.
Today, four years later, we’ve reached another milestone: TASA Orbiter and TASA Explorer have become the first “Made in Taiwan” Latin typefaces to be featured on Google Fonts—now freely accessible to users around the world on the Google platform. 從品牌策略 到 清醒|社交場域 的實踐 From Brand Strategy to the Practice of Sober Social Experiment
Local Local:清醒社交實驗場
文字/廖淑鳳 攝影/林家賢
當 Local Remote 邁入第三年時,創辦人 Brian 開始思考另一條更長遠的路:「我不想到 35 歲還只做創意總監。」於是生活餐飲品牌 Local Local 誕生,為品牌開出一條從設計走向場域經營的第二軸線,也是自然生成的文化現場,正回應了年輕世代的社交提案。
從 2023 年以商業輕食為主的新店據點起步,到中山區結合「coffee raves」潮流派對文化與早午餐咖啡的日常型場域,再到 2025 年 12 月開幕、橫跨日夜的 Local Local Park,結合亞洲與異國風味的料理、音樂表演與社交場景的日咖夜酒聚場,Local Local 形塑出從城市日常走向複合生活聚落的完整樣貌,彷彿替這個品牌畫出一張城市的「生活地誌」,即興而在地。
這樣的感知,逐漸形塑他對品牌與城市場域的理解,不是再製熱鬧,而是創造能被身體與情緒共同經驗的社交地。在 Brian 的觀察裡,這種清醒是重新選擇社交的方式,正反映了這一代人的生活轉向:一來是養生意識抬頭,不再依賴高度酒精刺激,卻依然渴望音樂、節奏與相遇的可能;二來是想要新的場景,認識新的人,「場景很重要,」Brian 補充,「你在哪裡認識一個人,就會定義你們用什麼樣的關係開始。」
完整文章 收錄在 AAA城市藝術生活誌 Vol.09
Local Local:A Sober Social Experiment
Born from a shift in perspective, Local Remote expands from design into a new axis of spatial and cultural curation—responding to the evolving social needs of a new generation.
Since 2023, the brand has scaled from light F&B concepts to immersive, hybrid spaces—from coffee rave-infused café culture in Zhongshan to the launch of Local Local Park (Dec 2025), a day-to-night destination blending food, music, and social energy.
Today, Local Local is building more than venues—
it is shaping a new urban lifestyle ecosystem:
fluid, experiential, and deeply rooted in the everyday.
This evolving awareness reshapes how he sees brands and urban spaces—not as places to recreate hype, but as environments for shared physical and emotional experiences. Brian notes a shift in how this generation socializes: prioritizing wellness over heavy drinking while still seeking music, rhythm, and connection, and valuing new settings to meet new people. “Where you meet someone shapes how the relationship begins,” he adds.
Full Article in AAA Magazine Vol.09 The Whimsical-Tales of the City Super Local Doe:Local Local Park x Studio Doe
當風格不再只是穿在身上的選擇,而是一種持續發生於日常之中的感受,風格咖啡空間 Local Local攜手質感時尚品牌Studio Doe ,以「在地日常」為題,於本季推出全新聯名企劃「Super Local Doe」,將視角回到生活本身,重新詮釋「Local」的意義。
When style is no longer just something you wear, but a feeling that unfolds continuously in everyday life, Local Local Park collaborated with fashion brand Studio Doe, presenting out latest seasonal collaboration, “Super Local Doe.”
Centered around the theme of “find your moment make it local” the project shifts the lens back to life itself—reinterpreting what “local” truly means through a more intimate, lived-in perspective. Vacanza Crush! Brand Identity Design
還記得吃下第一口甜點時,心臟爆擊的瞬間嗎?
Local Remote 為 Vacanza 與 Ruby’s 攜手打造的全新概念店「Vacanza Crush!」試圖定義那份「一瞬傾心」的悸動。我們將這份情緒化為俐落且富有速度感的斜體字標,透過整體向右上方傾斜的張力,精準捕捉了被情感推動、驚艷瞬間的動能,隱喻著心跳加速時的節奏。
Remember that ”heart-strike“ when you take the first bite of a perfect dessert?
For Vacanza Crush!—a collaborative concept store by Vacanza and Ruby’s—we wanted to capture the anatomy of an ”instant.“ Our goal was to take those fleeting, high-frequency moments of daily life and translate them into a visual experience that can be felt, shared, and collected. Local Local x Stand up plz BBQ brunch collaboration!
Local Local Zhongshan Brunch collaborated with Korean BBQ " Stand up plz BBQ 新村站著吃烤肉 " on January 29th to launch a crossover project called "Super Bowl of Food": featuring four dishes: Super Bowl, BBQ with Sauerkraut, Breakfast Platter, and Appetizer Platter. A daytime party will be held on February 7th , inviting everyone to come to Local Local Zhongshan for BBQ and enjoy a slightly different brunch experience. Local Local Park opens in Da'an!
Following its opening in Zhongshan last April, the lifestyle brand Local Local has opened a new location on Xinyi Road in December. Taking inspiration from the tree-lined boulevard of Da'an District and incorporating a "park" concept, the new location, "Local Local Park," offers a diverse selection of Southeast Asian cuisine and all-day dining with wine. Hi all! Greetings from LR all!!!
Following its new locations in Xindian and Zhongshan, Local Local Park is officially opening its doors at Xinyi and Anhe districts.
With "park" as its core concept, this isn't just a cafe where you can sit for a bit; it's an urban gathering place where you can stay from morning till night. Coffee Raves is ON THE TREND
Coffee Raves is blossoming in Taiwan under another synonym, "daytime coffee party," with "Local Local Zhongshan," which opened in April 2025, being the most representative venue. When creativity and madness coexist-Interview Local Remote by Shopping Design!
Exploring the unknown is like walking a tightrope—an interview with the next-generation design team Local Remote when creativity and madness coexist. Local Local, Make It Local!
Today, Local Remote unveiled our own lifestyle F&B brand, Local Local, the newest hotspot in town—soon to become the heart and soul of Xindian. Come have a picnic with Local Local Park!
We build a city playground
where connection becomes culture.
Anything could happen here.
Find your moment, make it local. Lazy Racoon at a Lazy Booth on a Lazy Weekend
So, it's the weekend! The weather's probably going to be great, and we bet you haven't made any plans yet, right? Hop down to Huashan Creative Park to meet our new team member, Lazy Raccoon. 2025 Taipei Film Festival 27th Key Visual
The 27th Taipei Film Festival 2025's main visual and moving video have been unveiled!
This year's Gold Award-winning graphic designer, Yi-Xuan, Lu, collaborated with the design team "Local Remote" to create the design. ADC Shortlists 2 Local Remote Projects
Our collaboration with Taiwan Space Agency has earned a coveted spot on the ADC shortlist.
A big shoutout to our dedicated teams, a toast to our exceptional clients, and heartfelt gratitude to the judges. Designers / Motion People Wanted!
Join us in Taipei! We're hiring interns, motion designers, and mid-weight designers. LR Made It on La Vie
In the latest issue of La Vie, our studio culture took center stage. We had the pleasure of guiding the editors through our Xin Yi office, revealing the ins and outs of our space. They saw firsthand how our vibrant, youthful team brings our vision to life. La Vie: 2023 Taiwan's Creativity 100
In the next exciting piece of news, we're thrilled to announce that we've been recognized as one of the top 100 most creative teams at La Vie's prestigious annual CREATIVITY 100 event. New Living Room!
We're kicking off the new year with a fresh start! Welcome to our newly redesigned living room, a cozy cocoon brimming with our team's creative juice.